Social Media Campaigns

For this project, the company asked me to create a series of graphics to be used on Instagram, Facebook, and LinkedIn to promote their upcoming booth at the IAAPA Expo trade show. 

I created several thumbnail sketches and refined my designs with stakeholder feedback. My goal was to highlight the company's booth number to increase foot traffic at the event, while also incorporating vibrant colors to reflect the nature of their work in the visual entertainment industry.

As a Graphic Design Intern for the UAH Athletic Communications Department, I followed strict brand guidelines in my content for Instagram, X, Facebook, and the university's website. With this campaign, I worked directly with internal stakeholders to make content that promoted athletes and their accomplishments. 

I selected simple textures and used negative space in my designs to give the graphics a clean, professional feel. My goal was to keep the focus on the athletes and to eliminate any unnecessary elements in my designs. 

Mucho Gusto Group of Towson, MD owns three Mexican restaurant locations in the state. Each location has their own line up of live music performances during the summer, and they needed promotional graphics for their Instagram. 

I worked from an already established brand style guide to create these graphics. With strict designs constraints, I had to creatively employ the same elements to create 7-12 new graphics per month.  I used the pre-established fonts and colors to create hierarchy and a clear flow of information in the designs.

During my time on the UAH Women's Lacrosse team, I was responsible for creating Instagram graphics that would promote the team and increase recruitment interest from potential players. I made graphics that promoted upcoming prospects camps and recruiting tournaments, as well as posts that highlighted current players. I maintained brand consistency throughout this campaign and increased shares and likes on the team's Instagram. 

The Dunkin' location in Honeygo, MD asked for fresh graphics that fit with the company's official corporate brand. 

I created three graphics for the store by analyzing social media trends on Instagram and Tiktok and seeing what would be most successful. I chose to infuse humor into my designs because, at the time, those were the most popular types of posts and fit well within the company's overall brand on the official Dunkin' social media accounts.